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Link Exchange is an easy and very effective way to trade links by link exchange fourteen Link Exchange is better known as Search Engine Optimization by link exchange fourteen Search Engine Optimization (SEO) is major part of the Internet Marketing. This way webmasters can market or advertise their site through Link Exchange. Trading links with other websites is a valuable method of promoting your website, and getting more traffic. Many of the top search engines rank websites according to how many links there are that point to that site. Therefore, Link Exchange increases Link Popularity! So when you ask yourself why is Link Exchange important? PageRank measures the quality of a website on a scale of 0 to10. High quality sites receive a higher PageRank. The higher the PageRank the more visitors and traffic your site receives. PageRank is a vote, by all the other pages on the internet. A link to a page counts as a vote of support. If there isnt any link theres no support.