Link exchange is the best search engine tip!

Search engines use keywords to index your website, and to match surfers' searches. Even by heavy link exchange it is very difficult to rank high on a single keyword search, so try to develop keyword phrases. Selecting effective keyphrases is not an easy task! Ask potential customers what keyphrases they might use when searching for a product like the one you sell.

Look for keyphrases in the text of your site, and any other marketing materials, and brainstorm for keyphrases that effectively describe the image of your product. Checking your competitors' websites to find out what keyphrases they are using might also help…

Search engines look at the distribution of the keyphrases throughout the page, so use the keyphrases frequently throughout your pages. Important places search engines look for keyphrases are title tags, heading tags, img alt tags and links. You find the meaningless repetition of the terms link exchange, links swap, link trade etc. annoying? We hope that search engines' spiders will index this website on keywords as reciprocal link exchange, links swap partners, link trade etc. Got the trick? ;)

Another good tip is to create meta keywords tags (linke link swap, link exchange, reciprocal links trade) for each page of your site with all the relevant keyphrases. Use important keyphrases only in the pages where the content reflects them, and concentrate the keyphrases toward the top of the pages. Some search engines only index the top of the pages, and almost all rate higher the content toward the top.

Many search engines' spiders ignore pages linked through frames. If your website use frames, always have a noframes tag that starts with your site's description. This text is what will appear on the search engines' captions. Some spiders also ignore image map links, so if you use them for navigation, create a text-only site map with links and descriptions of all content, and submit that page.

Content is king! Update your content regularly, and spiders will visit your website more frequently... Even if your content is related to link swap! Or to link exchange! Or even to links trade...